How much does it cost?
€500 + VAT, paid once, including the website, the CRM, hosting and the domain in the first year. There is no compulsory monthly fee. If you want it, the Kaptar+ pack costs €19.90/month + VAT, with no minimum term.
What is the Kaptar+ pack? Is it compulsory?
It is not compulsory. It is an optional pack at €19.90/month + VAT with 17 services: help on WhatsApp and by email with no limit on requests, small changes done by us, website monitoring, a weekly backup, a monthly review for Google and AI assistants and an AI X-Ray every 3 months, among others. Without the pack, the website and CRM keep working exactly as delivered, and help and changes are paid per request (€35 + VAT each).
My agency already has a CRM. Is this useful to me?
Yes, as your personal CRM for the requests that come through your website. The agency’s system — eGO, for example — carries on being used as it is today. The two work separately and do not sync, so anything that goes through the agency is recorded there.
Does it publish to the property portals?
The properties you choose appear on your website. Publishing to the portals carries on as it does today, through the agency or yourself: this solution does not publish to the portals.
I already have a page on my agency's website. Do I need this?
Your agency page stays as it is. This is a website of your own: it presents you, your area and the properties you choose to feature, with the agency's brand. It's the address you share with owners, buyers and referrals.
How many properties can I show?
The dashboard holds up to 40 properties, including drafts and archived ones, with up to 30 photos each. On the website, visitors see up to 3 properties at a time, as featured properties: you choose which ones and swap them whenever you like. It is a showcase, not a full catalogue.
What happens if I cancel the pack?
Your website and CRM keep working exactly as delivered. Cancellation takes effect at the end of the month already paid, help and changes are then paid per request (€35 + VAT each) and the domain renewal is paid by you. If you ever want to leave for good, we transfer management of the domain to you and hand over the website content and, on request, your contacts in a file.
Can I see a real project?
Yes. This solution is already working on a real estate agent’s website and CRM. On this page, the website and CRM are shown with a fictitious agent and contacts; we do not present client testimonials or results.
Does it work on mobile? Is it an app?
The website adapts to mobile phones and the CRM dashboard is a PWA: it installs on your home screen and opens like an app, without going through the app stores. You can get alerts for new enquiries and overdue next actions; on iPhone, only with the dashboard added to the home screen.
Which languages can my website be in?
The set-up includes up to 3 languages of your choice — for example, Portuguese, English and Spanish. Portuguese, English and Hebrew (written right to left) already have the website base ready; another language, such as Spanish, is prepared during the set-up. The copy is written or translated by people and can be corrected. The CRM dashboard is in Portuguese.
Will it help me show up on Google and in AI answers?
With the Kaptar+ pack, every month we review the website’s indexing and crawling, titles and descriptions, internal links, structured data and the consistency of your identity — name, agency, area and contact details — and every 3 months we run an AI X-Ray. We fix what is needed and send you a summary. We do not guarantee Google rankings or citations in AI answers: nobody can.
Does it work for a team?
This solution was designed for one agent. Requests and alerts go to one main agent and there is no lead distribution per person. If you work in a team, tell us in your request.
How long does it take to be ready?
It depends mainly on when we receive your copy, photos and logos. The launch date is agreed with you and written into the proposal before we start.
Does the website guarantee new contacts or sales?
No. The website gives you a professional presence and a destination for people who already come to you — referrals, social media, campaigns. The CRM helps you stay on top of follow-up. Results depend on traffic and on your own sales work.